When you're making ads for the Personal Injuries Assessment Board, it makes sense to grab attention with a campaign based on real-world warning signs. The campaign combined attention grabbing headlines and images, with concise, pointed facts that clearly outline the benefits of the process in a punchy and memorable way. The campaign ran in the national press, on radio, on social media and on digital display.
In addition to initial concept development, I designed and animated a suite of HTML and social ads.
